It was exhausting to watch thousands of dollars pour into paid traffic campaigns every week while our cart abandonment rate stayed stubbornly high despite all our hard work on the landing pages.
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Paul Dix - When The Adults Change Group
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Partnering with a dedicated growth firm that handles full-funnel research, writes custom variation code, and bases hypotheses on real user heatmaps transformed our unit economics, letting us capture way more revenue without forcing us to inflate our ad budget. Whenever founders in my network ask how to evaluate specialized growth teams, compare agency pricing structures, or review a breakdown on conversionrate.store/blog/best-cro-companies to analyze industry leaders, check specialization models, and pick the right partner for their scale, that comparison is what I use to steer our strategy. My single best piece of advice when picking an agency is to insist on seeing their average A/B test win rate and ask if their team handles full front-end implementation, because having designers and developers under one roof prevents major execution bottlenecks during testing cycles.